ASEAN FORUM 2019

Tuesday September 17, 2019

Doing Business in ASEAN

Dynamic. Digital. Diverse.


            Forum Moderator, Ziena Jalil



Registration, networking and coffee


Welcome from Kenneth Leong, Chairman, ASEAN New Zealand Business Council


Derek McCormack, AUT, Opening Remarks


Hon Minister Nanaia Mahuta, Associate Minister of Trade and Export Growth, Minister for Maori Development, Minister for Local Government - to officially open the Forum


Opening keynotes and Panel discussion on: The trade, political, and global environment ASEAN and New Zealand now find themselves - what’s the impact on NZ Business?

1.       Business Perspective on embracing the ASEAN region

ASEAN Keynote - Tan Sri Rafidah Aziz, Chairman and Director Air Asia X

2.       The New Zealand relationship in ASEAN – the political and economic

Alison Mann, NZ Ministry of Foreign Affairs and Trade

3.       Digital Advances across the Region, how can NZ benefit

Mitchell Pham, Co-Founder Augen Software

4.       Unlocking the potential for SMEs in ASEAN and the broader Asia-Pacific

Stephanie Honey, NZ ABAC Representative

Panel discussion and audience questions


Morning Tea and Networking


Keynotes and Panel Discussion on:  Making it work in ASEAN, business learnings and NZ opportunities

1.      How can NZ firms deal with the challenges and opportunities of doing business in Southeast Asia

Natasha Hamilton-Hart, Auckland University

2.       ASEAN: Cross border expansion at its best

ASEAN Keynote; Susan Chen, GO-JEK

3.       Financing your way into exporting; the options and obligations

Chris Chapman, Head of Export Credit, The Treasury

4.     Digital marketing in ASEAN: Cross-border market entry through omni-channel approaches

ASEAN Keynote - Willy Pham, Cofounder & CEO Biz-Eyes Vietnam

Panel Discussion and Questions


Lunch and Networking


Panel Session 1

Digital connectivity; harnessing digital technology to bring 10 markets closer

Moderator – Susan Chen, GO-JEK


Wayne Wood, Digital Engineering Lead at Jacobs NZ

Euan Howden, Director of Student Acquisition at Education New Zealand

Nikora Ngaropo, Director and Founder, Nikora Ngaropo Motion & Design (NNMD)




Afternoon Tea and Networking


Panel Session 2

The tangible benefits of embracing diversity; war stories and how-to

Moderator - Mahi Tangaere, Immigration lawyer for Cottrell Law


Wayne Mulligan, CEO of FOMANA Capital Ltd

Agnes Espineda, Managing Director at Tactics

Parmindar Singh, Agriculture Consultant

Felix Seitz and Tiina Hall-Turner,  BECA (International Development and Technical)




Session Moderators report back to plenary – findings, issues, recommendations for action

Moderator Ziena Jalil, joined by our Panel Session Moderators


Professor Siah Hwee Ang to draw the winner of the Thai Airways Flight Competition and to close the Forum on behalf of Partner SEA CAPE



10th Anniversary of the AANZFTA; Networking Event

Keawe Woodmore, AANZFTA Senior Official, AANZFTA Upgrade